The global pandemic has led many to consider creative endeavors, reevaluate their passions, and find new and different revenue sources. Valerie is a hardworking single mom of twin nine-year-old boys who has loved singing since she was a child. She is a singer-songwriter and has recently rebranded herself as a performing pop star. As Vallyre, she has released several singles, “COLDCHILL,” “BREAKOUT,” “BLOODSWEAT,” “DYNAMITE,” among others. Her music is now available for purchase on nearly all streaming platforms, including Soundcloud and Spotify. And as of January 2023, she celebrates the acceptance of her trademark application.
Vallyre grew up in the inner-city of Boston, MA and took singing lessons at the acclaimed TrueVoice NYC Academy. Later, after achieving her Associate’s degree, she began songwriting, investing in her talent and taking voice lessons at Iron Work Studios. During this time, Vallyre learned she would soon be a mom and became more intentional about participating in open-mic events. “Folks tend to let go of their dreams once they have children. For me, it was quite the opposite, says Vallyre. “Becoming a parent inspired me to push things into first gear and get started.”
Starting and stopping her pursuits for roughly ten years, Vallyre considered music a hobby, while her brother, Will, was actively performing as a rap artist and well-known throughout their area. “My brother used to do shows in the area all the time. When he passed away, that inspired me to do everything I can to keep striving,” says Vallyre. Upon his untimely death in 2018, she put more concerted effort behind her singing, songwriting, and live performances and branded herself as an independent music artist. From earnings as an Institutional Safety Officer, this mom of two paid for photo shoots, launched her website, fully funded her projects, and produced a music video. And she did it all on her own. To date, her music has over 25,000 streams on Soundcloud. Her music video for “BLOODSWEAT,” though 45 seconds long, now has over 195,000 views.
Vallyre has a fascination for George Michael’s catchy melodies, heartfelt lyrics, and warm vocals. Her musical inspirations are the producer team, Jimmy Jam and Terry Lewis, while her style is an eclectic mix of Pop, Dance Music, R&B, and Techno/Electronica. Collaborating with multi-platinum, Grammy-nominated producer Art Shweky, Vallyre released her first EP, ‘EXPLOSION,’ on the SoundCloud platform. Vallyre’s new song, “BLOODSWEAT,” a Techno Dance track with hypnotic vocals, was co-written with producer Howie Moscovitch, who she’s collaborated with through Skype. Surprisingly, Vallyre met producer Howie Moscovitch after he’d reached out through Facebook. The two connected and forged a songwriting team that works.
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