Founded by Tree Kelty, Black on Black Market was created as both a physical marketplace and a cultural statement — one rooted in economic empowerment, narrative reclamation, and collective progress. The space opened despite early resistance and neighborhood opposition that challenged its presence before it ever welcomed its first customer.
Rather than deterring the vision, that adversity clarified the mission.
“The name Black on Black Market is intentional,” said Kelty. “I’ve always rejected the phrase ‘Black on Black crime’ — because it doesn’t exist. Crime is crime. That phrase has been used to criminalize our communities and strip power from us. I wanted to take that language and flip it into something that represents unity, ownership, and purpose.”
All Black-Owned Products Celebrates
One Year in Business Continues
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New Self-Help Book “Blame It on the Feel of Pain” About Detangling From Past Pain
Get ready for a transformational journey toward inner peace as indie author Max W. Miller’s new self-help release, Blame It On The Feel Of Pain, inspires readers in a witty, down-to-earth book. Truth and compassion are foretold, using poetic frames called ‘The Wises,’ and the help of opinionated little emojis bringing laughter and thought-provoking conclusions throughout.
The author encourages her readers, whom she also calls partners, to stop wrestling with the hard knocks of the past. She expresses how voluntarily walking back into time precedes trauma healing. Confronting lingering pains is a step toward strength and hope for the future. ‘Blame It’ delves into the author’s life experiences, bringing to life the importance of using Full Circle Moments to find resolutions.
Throughout Blame It On The Feel Of Pain, the reader grows to understand through a unique interpretation that what we are destined to become grows out of the years we’ve already traveled. Further, our future hinges on how we address the pains of the past. Other expressions focus on how desires in the present are carved out of having a clear vision that old, lingering strongholds must be defeated. A history of suffering is a prerequisite for becoming fed up enough to demand enjoyment now!
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One Year in Business Continues Below...
With that intention, Black on Black Market became a place where Black on Black means investment, collaboration, and shared success.
The final conviction to open the space was solidified during a visit to the National Museum of African American History and Culture in Washington, D.C., where Kelty encountered a quote attributed to Maggie Lena Walker: “Let us put our monies together and reap the benefits together.”
“That quote affirmed everything,” Kelty said. “This market is exactly that — a space where we put our money together and reap the benefits together.”
Since opening, Black on Black Market has served as a permanent retail home for Black entrepreneurs, offering a curated shopping experience that highlights the depth and diversity of Black-owned brands. The space houses businesses, including:
• Black clothing designers
• Crochet and fiber artists
• Jewelry designers
• Hair care and skincare brands
• Vegan sauces and specialty food products
Each vendor represents not only a business but a commitment to sustainability, creativity, and collective economics.
Opening during Black History Month, Black on Black Market positioned itself as more than a retail destination — it became a living continuation of Black history, ownership, and self-determination. One year later, the market continues to stand as a testament to what is possible when Black communities invest in themselves, despite opposition.
“This space exists because we chose ownership over permission,” Kelty added. “Black on Black Market is proof that when we build for ourselves, we don’t just survive — we thrive.”
Learn more by visiting the official website at BlackonBlackMarket.com
Location:
Black on Black Market
1200 East Little Creek Road
Norfolk, Virginia
For press inquiries, contact 757-937-9144 or tree@blackonblackmarket.com
Published Author in Her Family
Alexis Donald, MD, a trailblazing African American medical doctor and advocate for empowering young minds, is thrilled to announce the release of her highly anticipated children’s book, Mommy I Want to be a Doctor. Based on her own remarkable journey, this captivating story encourages children to dream big, believe in themselves, and fearlessly pursue their aspirations.
As the first medical doctor in her family, Dr. Alexis has always been driven by a passion for medicine and a desire to make a difference in the world. Her inspiring tale begins with her childhood dreams and takes readers on a heartfelt journey of determination, resilience, and triumph. To Order Her Book Click Here or on Amazon.
To see our exclusive interview with Dr. Donald Tap here.
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nZinga Austin is also the Co-publisher of Our Black News Scoop and Southeast Queens Scoop. The documentary of about 1/2 hr long is getting rave reviews.
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