By: Dr. Tara S. Merchant
Social media floods our timelines with viral movements, overnight experts, and the latest “must-follow” ideologies.
But in this whirlwind of opinions and bandwagon activism, I challenge you to pause and ask yourself: Are you truly invested in what you support, or are you just going along for the ride?
Bandwagon culture isn’t new. It has existed in politics, business, and entertainment for decades. However, the rise of social media has amplified its reach, making it easy for people to adopt causes, cancel individuals, or champion movements without fully understanding their origins, impact, or consequences.
It’s effortless to repost a hashtag, criticize from the sidelines, or align with the loudest voices without doing any real work. But does that create meaningful change? Or are we just riding waves without substance?