Founded by Tree Kelty, Black on Black Market was created as both a physical marketplace and a cultural statement — one rooted in economic empowerment, narrative reclamation, and collective progress. The space opened despite early resistance and neighborhood opposition that challenged its presence before it ever welcomed its first customer.
Rather than deterring the vision, that adversity clarified the mission.
“The name Black on Black Market is intentional,” said Kelty. “I’ve always rejected the phrase ‘Black on Black crime’ — because it doesn’t exist. Crime is crime. That phrase has been used to criminalize our communities and strip power from us. I wanted to take that language and flip it into something that represents unity, ownership, and purpose.”











