Patrick Whitney, the Founder and CEO of American Luxury Unlimited (ALU), one of the fastest-growing Black-owned brands in the fragrance industry, has marked its first year in business. His company has taken the world by storm with its commitment to quality, sustainability, and empowering representation in the luxury market. He now looks to make a similar mark within the world of fashion.
Building on last year's success, ALU has unveiled a series of exciting updates:• Expanding the Definition of Luxury: Beyond fragrances, ALU is now a one-stop shop for luxurious styles. The brand has launched a dedicated women's boutique - ALU’s Fashion Emporium, offering trendy and affordable clothing reminiscent of Fashionova and Shein. Their team of fashionistas constantly seeks the hottest global trends, ensuring the boutique is regularly updated with "cute" must-have pieces. (For your winter/ end-of-the-year shopping, you must check out the ALU Fashion Emporium!)