Get The Scoop On How 12-Year-Old CEO Zoe Oli Launches Her Plush Doll Line in Target Stores Nationwide

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12-Year-Old Black CEO Launches Her Plush Doll Line in Target Stores Nationwide

Beautiful Curly Me, a Black-owned toy and media company founded and led by 12-year-old Zoe Oli, is taking its message of self-love and confidence into retail stores with the launch of its innovative new line of plush dolls in Target stores across the country and on Target.com. This partnership makes Zoe the youngest CEO to launch a Toy brand at Target.

From Dream to Shelf

Recent studies show that 7 out of 10 girls don’t feel good enough. After challenges with self-esteem at the age of 6, Zoe found a gap in the toy aisle – dolls that didn't reflect her own beautiful curls and braids. With unwavering determination and the support of her mom, Evana, Zoe set out to create a brand that celebrated diversity and empowered girls to shine. The result? Beautiful Curly Me, a brand on a mission to instill and inspire confidence in young black and brown girls with a line of beautiful black dolls, inspiring books authored by Zoe, STEAM puzzles, and a Girl's empowerment club.

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Video & Article On
Zoe Oli's "Beautiful Curly Me"
Doll Line Continues Below...

More Than Toys, It's a Movement

Beautiful Curly Me isn't just about cuddly companions; it's a movement with heart. For every doll purchased, another is donated to an underserved girl. Their mission is clear: To inspire and empower the next generation of confident girl leaders who will change the world.

Plush Power Takes Over Target

Get ready for some serious "awww" moments! This exciting launch brings Beautiful Curly Me's innovative new line of adorable and sustainable fashion plush dolls to Target shelves nationwide. These huggable friends are unique with naturally curly hair that can be wet and styled and are the perfect carry-along companion at 14 inches tall. The dolls, also called The Curly and Confident Crew, encourage girls to find their passions and celebrate their unique gifts. From entrepreneurial mindset to STEM and dance expression, girls everywhere will be inspired by this confidence-building line of dolls.

Young CEO Makes Big Impact

Zoe's story continues to inspire many. Since starting her company at just 7 years old, Zoe has been featured on various national media platforms including Good Morning America, Forbes, and The Kelly Clarkson Show. As a social entrepreneur, Zoe has donated thousands of dolls through her Gift-A-Doll program for young underserved girls.

She is the youngest Black TEDx speaker and a Time and Nickelodeon Kid of The Year Finalist. Zoe speaks regularly at conferences and schools sharing her message of confidence. She also recently co-founded Youth Mean Business, an accelerator to support youth entrepreneurs with coaching, community, and capital to scale their businesses.

The launch of the Beautiful Curly Me plush doll line in Target stores is a testament to Zoe’s hard work, dedication, and the importance of representation. This young entrepreneur’s journey is an inspiration to youth everywhere to work hard and pursue their dreams.

For more details and/or to support the brand, visit BeautifulCurlyMe.com

Also, be sure to follow the brand on Instagram, Facebook, and TikTok.

For media inquiries, send an email to press@beautifulcurlyme.com

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Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

About the Black News Scoop - covers national and global news focused on reporting positive, insightful, and empowering news for the international Black Community.

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