12-Year-Old Black CEO Launches Her Plush Doll Line in Target Stores Nationwide
Beautiful Curly Me, a Black-owned toy and media company founded and led by 12-year-old Zoe Oli, is taking its message of self-love and confidence into retail stores with the launch of its innovative new line of plush dolls in Target stores across the country and on Target.com. This partnership makes Zoe the youngest CEO to launch a Toy brand at Target.
From Dream to Shelf
Recent studies show that 7 out of 10 girls don’t feel good enough. After challenges with self-esteem at the age of 6, Zoe found a gap in the toy aisle – dolls that didn't reflect her own beautiful curls and braids. With unwavering determination and the support of her mom, Evana, Zoe set out to create a brand that celebrated diversity and empowered girls to shine. The result? Beautiful Curly Me, a brand on a mission to instill and inspire confidence in young black and brown girls with a line of beautiful black dolls, inspiring books authored by Zoe, STEAM puzzles, and a Girl's empowerment club.
