Thursday, August 13, 2020

Black-Owned Synthetic Hair Extensions Brand Thriving Despite Pandemic

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Atlanta, GA Online lifestyle brand Latched and Hooked meets the rising demand for alternative hair care solutions for Black women, offering ready-to-wear synthetic hair as Coronavirus forces salon closures.

Latched and Hooked Beauty is fulfilling the hair care needs of Black women everywhere, as the realities of salon closures and social distancing measures leave many seeking other hair care alternatives.

The 100% black-owned, female-led company offers a collection of braids, curls and wigs that are completely non-toxic and ready to be worn upon delivery. As the original creator of the patent-pending technique of producing pre textured, pre-curled and looped hairstyles, the brand helps protect women by removing the potential for hot water burns that arise from protective hairstyling. Additionally, there is no longer a need to soak the synthetic hair products in apple cider vinegar in an effort to stabilize toxins. The low maintenance and cost-effective products highlight the company’s place in the 'new normal' as many black women are looking for safer alternatives to their traditional self-care routines.

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"Black women deserve better, which is why all of our hair extensions are beautiful, premium, and non-toxic. We want women to feel as confident as they look. We know firsthand that our hair is an integral part of our culture," explains Tiffini Gatlin, the company's founder and Atlanta-based small business owner.

Gatlin adds: "Black women spend over $10 billion annually on hair extensions because we're looking for faster alternatives to styling our hair when we want to take a break from daily manipulation. I created this company to let Black women know that beauty doesn't have to hurt. Our hairstyles and extensions offer our clients a sense of relief."

Known for its features in Black Enterprise, ESSENCE, ALLURE, Cosmopolitan, Hello Beautiful, Daily Mail, and BET among other publications, the brand has worked with a number of celebrities including Gabrielle Union and Missy Elliot. All extensions come immediately ready to wear, saving clients over 8 hours of protective hairstyle maintenance by removing the need for daily upkeep using flat irons, blow dryers, or rollers.

Latched and Hooked offers free shipping options for purchases over $85 throughout the United States. The company offers real product pictures, quotes, and testimonials. Those interested can shop the online synthetic hair extension collection directly at

About the Company:

Founded in 2016 by former corporate bank executive turned entrepreneur Tiffini Gatlin, Latched and Hooked Beauty produces non-toxic synthetic hair extensions for Black women. An Atlanta Google For Startups Fellow, it is the first company to create pre-curled and looped crochet hair. The Atlanta, Georgia-based lifestyle and beauty brand prioritizes safety and affordability for all women who wear protective hairstyles.

For media inquiries, please contact owner and founder Tiffini Gatlin by phone at 404-452-2203 or via email at

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Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

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