Sunday, June 28, 2020

Black-Owned Swimwear Line Debuts

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Nationwide Avid Swim is a sustainable luxury swimwear brand based in New York City. The brainchild of Black female entrepreneur and designer, Gionna Nicole. Her brand captures a unique design by mixing bold graphic prints with creative cuts. Each collection includes interchangeable separates that can be worn as ready-to-wear ensembles exuding 'Sexy, Sporty and Chic'.

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With COVID affecting sales for most entrepreneurs, Gionna opted to focus her attention on the idea of escapism. Reminding travelers that the quarantine will end and the "new" normal will emerge with swimwear for any woman looking to make a statement. Gionna pushed the celebration of women of varying body types, showcasing a new assortment of highly designed, trending forward cover-ups and swimwear. "I wanted to highlight exotism in nature by creating and mixing animal prints such as leopard and zebra while adding bold tropical florals and deep green brush," says the designer.

Avid Swim proudly boasts having options for both men and women sizes up to XXL!

Like most female black business owners, Gionna has faced a difficult journey. Amid denied loan requests and a delayed-release, Gionna Nicole continues to focus on her brand which continues to rival her former employer Victoria Secret. Avid Swim loves the idea of creative collaborations and has had the pleasure of appearing with Harlem's Fashion Row's first global virtual experience called ICON360 and Shop Essence Live! continuing to push their presence, Avid Swim has also collaborated with Latina Fashion Influencer, Martha Luna, EIC of on the past Caicos Collection and plans to launch bronzing sun-care in Summer 2020.

About Avid Swim:
Launched in 2010, Designer Gionna Nicole's AVID Swim has been shown at New York Fashion Week twice, grabbing the attention of Vogue, Allure, Marie Claire, XONecole and TravelNoire. The luxury swimwear brand is New York Based and Black-owned. Learn more at

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Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

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