Monday, June 29, 2020

Research, Black Women Being Overlooked

Help Us To continue to inform and empower our community please Donate. Get The Scoop Weekly On the Global Black Community and Southeast Queens, NY. Subscribe to Our Mailing List. Receive the Latest Events, News, Jobs, and Top Community Economic Development Stories Like this one Click Here | Reach up to 1.3 million people Promote


Los Angeles, CA  WisePause, a pro-aging wellness and education platform, today released two new research reports: FemAging 2020 HealthTech Report and FemAging in the COVID-19 Era. The report introduces a new industry sector, FemAging Tech, and sheds important light on the most critical current and future health, wellness, and innovation needs of women ages 40 to 65.

FemAging 2020 HealthTech reveals that over half of U.S. women age 40+ are very concerned about whether they will be able to stay active, healthy, and independent as they age especially African American women. Unfortunately, many FemAging Tech innovations are not currently meeting older women’s most vital physical, mental, and sexual health needs. Globally, FemAging Tech solutions have received an estimated $445 million in funding.

Article Or Event Continues After Sponsor's Messages Below...

Please Support Our Ad Sponsors Who Make This Community News Blog Possible. And Don't Forget To Tell Them You Saw Their Ad in The Scoop!


Checkout This Essential Quarantine Reading

Without Being An Athlete, Entertainer, or Drug Dealer

Black wealth is only 10% of white wealth now. Do you know Black wealth is projected to have a median income of zero by 2053?

How can we survive a global economic crisis driven by the Coronavirus with little wealth to fall back on? Get the scoop on how multi-millionaire Chuck Starks, who built one of the fastest growing US businesses, looks to show us how to survive economic downturns in his new book: "Get Rich While Black... Without Being An Athlete, Entertainer or Drug Dealer".

Checkout My Exclusive Interview with Author Chuck Starks Click Here

See How Black Households Are Saving Money By Streaming Their TV Channels With USAPrimeTV

USA streams 4,000+ live television channels such as BET, OWN, HGTV, CNN, ESPN, Pay Per View, Sports packages, African and Caribbean channels. The Black-owned streaming service is available globally with reseller opportunities available.

To subscribe to the service or learn more about USAstreamsTV, visit or call 888-258-8566.

Literature Scholar Khefa Nosakhere Weights In On Why We’re Dying From COVID-19 Due To Institutional Racism

Khefa Nosakhere has released his first non-fiction work entitled "Institutional Racism and the Search for African American Masculinity and Identity in Selected Works of Richard Wright." Why are Black people dying at such a disproportionate rate from the Corona virus? Generational poverty, poor access to good healthcare, and Institutional Racism. The book addresses how institutional racism and white male supremacy have intimately shaped the lives of:

Bigger Thomas (Native Son), 
Richard Wright (Black Boy) 
Fred Daniels (The Man Who Lived Underground).  For More Info Click Here

Are You Looking To Reach Over 828,872 Prospective Black Customers Online Profitably? Let's Do it!
Social Media Blast
  Discover How This Little Known Company Helps Clients Generate Over $72 Million Dollars
See How Social Media And Black News Sites Can Profitably Promote Your Business Click Here

Article Continues Below...

The FemAging in the COVID-19 Era report illustrates how nearly one-quarter (22%) of U.S. women ages 40-65 believe the coronavirus pandemic will have a negative impact on their health and well-being today and for many years to come.

"The FemAging 2020 report reveals a tremendous missed opportunity in women's health. We learned that older women of all backgrounds are clamoring for products and services that truly meet their most vital and sensitive health, wellness, and well-being needs," said Denise Pines, founder of WisePause and co-author of the report. "I'm hopeful the report will help spark a groundswell of global innovation, business initiatives, and investment in solutions uniquely tailored for women ages 40+ and recognized the needs of women of color."

FemAging 2020 also features new research from the FemAging 2020 Index, a nationally representative survey of 1,000 U.S. women between the ages of 40 and 65 that provides unique data about women’s most critical health and wellness needs as well as the features they want most from products and services. The FemAging 2020 Index also includes insights about women of color, a population that is often underrepresented in innovation research.

FemAging 2020 also reveals twenty companies that are successfully developing innovations that are helping to meet the unique needs of older women. The FemAging Tech 20 includes Private Packs, founded by a Black female to support vaginal health, one of the top concerns African Americans have as they age.

"Unfortunately, women ages 40+ have been largely overlooked when it comes to developing innovative and relevant health products and services. Our reports provide a roadmap that companies, entrepreneurs, investors, and others can follow to deliver much-needed solutions," said Fard Johnmar, digital health futurist, co-author of the report and founder of the innovation consultancy Enspektos, LLC.

FemAging 2020 also reveals:

African American Are More Concerned About Healthy Aging

While more than half (55%) of FemAging Index respondents say they have a significant or very high concern about their ability to stay healthy, active, and independent as they age:

* African American women are 11% more likely to report being concerned about their healthy aging prospects

The Menopause Treatment Gap

Menopause has a significant impact on the quality of life of women between the ages of 40 to 65, especially when it comes to managing symptoms such as hot flashes, night sweats, and fatigue.

Yet, only eight percent of women currently experiencing menopause symptoms are receiving treatment. And, treatment rates are even lower among women of color:

* 5% of 40+ African American women with menopause symptoms are in treatment

FemAging Tech Products Are Missing Features African American Need

We learned that while more than half of FemAging Tech innovations target women of color (i.e., they are featured in marketing, imagery, or cater to their specific cultural needs), many of these solutions are not offering features they want most. For example:

* 42% of African Americans are interested in stress/anxiety solutions, but only 1% of FemAging Tech products targeting women of color feature them

Women of Color Rate Incontinence and Sexual Health As Key Issues

In the FemAging Index, we asked older women to tell us about the health and well-being issues they feel are most important to manage. Among women of color:

* 26% of African American women say managing incontinence is vital versus 17% of Hispanics

For more information about the report, please visit

FemAging Index Methodology:

The FemAging Index, which is featured in FemAging 2020, was conducted by Wakefield Research, an independent research firm. Wakefield surveyed 1,000 U.S. women ages 40 to 65 between October 3 and October 9, 2019. This nationally representative survey has a margin of error of plus or minus 3.1%.

The FemAging in the COVID-19 Era study is a nationally representative online poll of 513 women ages 40 to 65 with a margin of error of plus or minus 4.3%.

WisePause is a pro-aging health and education platform designed to empower and connect women with trusted critical information, supportive community, and actionable reliable resources on the journey to midlife, menopause, and beyond. Visit to learn more.

Sponsor's Messages Below

Give The Gift Of Beautiful And Affordable Photo Realistic Or Ethnic Art For The Holidays

World Class Sophisticated Art Can Portray Your Love This Holiday Season  - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here


Beautify Your Home and Accentuate Your Life - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here

Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

About the Black News Scoop - covers national and global news focused on reporting insightful, and empowering news for the international Black Community.

No Spam Only The Scoop On Southeast Queens

Since you are here think about this please.  Do You Want The Southeast Queens Scoop and Black News Scoop To Continue To Promote Empowering News and Events largely ignored by the corporate owned mainstream media in our area?

Since most Black businesses don't have large ad budgets then please consider donating to ensure we can continue our media efforts.  We appreciate all contributions ($5, $10, $15, $20, +) no amount is too small. Please donate now below or read more on donations.

No comments:

Post a Comment

Share your comments with us. No post SPAM please - it will be deleted. Only real comments please.