Yolanda Perkins, founder and CEO of Undies by BlendiTone, a line of underwear for children of color, has overcome a lot of obstacles in her life. She has transformed herself from being incarcerated in prison to a successful entrepreneur who promotes representation for Black children. She also is an advocate for the restoration of former prison inmates.
Yolanda couldn’t have predicted what the Beyonce Effect would do to catapult her children’s underwear line into market exposure, but she is thankful and excited about her journey to making a dent in the industry.
“I see the reaction from my kids when they see faces that actually look like theirs on their underwear, not a Disney character that doesn’t look like them. It’s a sense of empowerment, and I want to give that to Black kids all over the world with this line,” she explained.
