A severe relaxer burn that once left Shawna Moses in pain has now become the catalyst for a thriving natural hair care brand. As a medical laboratory scientist and the founder of Kinky Tresses, she turned her personal hair trauma into purpose by developing a line of natural, science-backed formulations designed specifically for textured and curly hair. What began as a painful injury has now become the foundation of a brand created to help women embrace their curls safely and confidently.
“Even with my scientific background, I grew up hearing the same message many Black women hear: that straight hair is the standard, and our curls need to be controlled or ‘fixed,’” said Shawna Moses, founder of Kinky Tresses. “I knew the risks of relaxers, but I also knew the pressure to fit in. It wasn’t until that burn that I realized what I was sacrificing—not just my hair health, but a part of myself.”
New Self-Help Book “Blame It on the Feel of Pain” About Detangling From Past Pain
Get ready for a transformational journey toward inner peace as indie author Max W. Miller’s new self-help release, Blame It On The Feel Of Pain, inspires readers in a witty, down-to-earth book. Truth and compassion are foretold, using poetic frames called ‘The Wises,’ and the help of opinionated little emojis bringing laughter and thought-provoking conclusions throughout.
The author encourages her readers, whom she also calls partners, to stop wrestling with the hard knocks of the past. She expresses how voluntarily walking back into time precedes trauma healing. Confronting lingering pains is a step toward strength and hope for the future. ‘Blame It’ delves into the author’s life experiences, bringing to life the importance of using Full Circle Moments to find resolutions.
Throughout Blame It On The Feel Of Pain, the reader grows to understand through a unique interpretation that what we are destined to become grows out of the years we’ve already traveled. Further, our future hinges on how we address the pains of the past. Other expressions focus on how desires in the present are carved out of having a clear vision that old, lingering strongholds must be defeated. A history of suffering is a prerequisite for becoming fed up enough to demand enjoyment now!
To Get On the Road To Overcoming Your Trauma See Her Exclusive Interview
Order Her Book Blame It On The Feel Of Pain
Determined to find a healthier alternative, Moses leveraged her scientific training to formulate products that nourish textured hair rather than damage it.
Today, Kinky Tresses offers a full line of natural, moisture-rich products, including moisturizing shampoos and conditioners, stylers, and the brand’s best-selling Coconut Mango Hair Butter, celebrated for its ability to deeply hydrate and instantly soften even the driest curls.
Each product is handcrafted with clean, science-backed ingredients and specifically designed to strengthen hair, improve manageability, and reduce shedding—all without harsh chemicals.
“For so long, we were told our natural hair wasn’t professional or presentable,” Moses added. “But our curls were never the problem. The problem was the lack of products made with us in mind. Kinky Tresses exists to change that—to show women that our natural texture is beautiful, powerful, and absolutely worth protecting.”
Customers across the country now credit Kinky Tresses with helping them grow softer, stronger curls and regain confidence in their natural hair. With the continued rise of the natural hair movement, Kinky Tresses is poised to support even more women seeking safer, more effective curl care.
About
Kinky Tresses, founded by medical laboratory scientist Shawna Moses, is a natural hair care brand formulated with science-backed, clean ingredients. The collection includes shampoos, conditioners, oils, and styling products designed to deeply moisturize, strengthen, and enhance textured hair. Proudly Black-owned, Kinky Tresses is dedicated to empowering women to embrace their natural beauty without compromise.
Learn more at KinkyTresses.com
Also, be sure to follow the brand on Facebook and Instagram
For press inquiries, send an email to contact@kinkytresses.com
Published Author in Her Family
Alexis Donald, MD, a trailblazing African American medical doctor and advocate for empowering young minds, is thrilled to announce the release of her highly anticipated children’s book, Mommy I Want to be a Doctor. Based on her own remarkable journey, this captivating story encourages children to dream big, believe in themselves, and fearlessly pursue their aspirations.
As the first medical doctor in her family, Dr. Alexis has always been driven by a passion for medicine and a desire to make a difference in the world. Her inspiring tale begins with her childhood dreams and takes readers on a heartfelt journey of determination, resilience, and triumph. To Order Her Book Click Here or on Amazon.
To see our exclusive interview with Dr. Donald Tap here.
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nZinga Austin is also the Co-publisher of Our Black News Scoop and Southeast Queens Scoop. The documentary of about 1/2 hr long is getting rave reviews.
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