Nationwide -- Meet Ronda Reid-Mohammed, the founder and CEO of Filance, a new app that connects certified financial service sector professionals directly with low and middle-income individuals and families. The platform allows users to receive financial advisory services from their mobile device.
Ronda says she created the app to bolster financial stability among everyday people. With an emphasis on affordability, she feels the app will open doors for those who might have perceived financial advisors as out of reach, either due to cost or lack of access.
“Cost should not be a barrier for seeking financial advice. Everyone, no matter their income, should be able to work with a professional who can help them make a plan for their finances,” she said. “Many people are already burdened with embarrassment when admitting they need financial advice, so it was significantly important to me to remove the cost barrier and provide a personalized and discreet service.”
