Nationwide -- When COVID-19 created an overnight demand for personal protection equipment in the U.S., boutique owner Alexis Williams quickly pivoted her business model from clothing and jewelry to also offering washable African-print masks. And while Williams’ business, Aloha Glamour, enjoyed a viral success by selling the reversible, cotton face masks, she never anticipated how her achievement would impact other Black women on the other side of the world.
Because of Williams’ boon as one of the first wave of online vendors to provide the colorful print masks, seamstresses in Accra, Ghana recently shared how they have been able to purchase new sewing machines and move their business from an outside workspace to an indoor studio.
The vendors recently honored their alliance and successes with Williams by getting an artist to sketch her portrait and hanging it on their office wall.
