Afro Unicorn is a brand that empowers Black women and young black girls to embrace who they are – unique, divine, and magical. Founder, April Showers’ social media growth hacking formula for her Afro Unicorn brand has propelled her business into what many believe to be an overnight success. In a recent interview with R&B singer Anthony Hamilton, she explains her ‘why’ behind Afro Unicorn.
“There are a lot of unicorns like me. There are women with multiple businesses and raising their kids so I started using the unicorn emoji a lot, but it bothered me because none of them looked like me,” Showers says. “I wanted to see how I could tie in women empowerment with the different shades of unicorns. I wanted to create something that says, you can. You can step out and not just be pigeonholed into one area.”
Through the Afro Unicorn brand, Showers encourages aspiring, new, and established black women entrepreneurs to be passionate, purposeful, and strategic within their journey of entrepreneurship. Furthermore, she shares her wealth of knowledge so they can also successfully generate multiple streams of income. Afro Unicorn has evolved from a brand to a movement because of its powerful messaging and a grassroots social media strategy that consists of socializing with followers, championing other businesses, and thanking customers.
