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6 WAYS THIS ENTREPRENEUR IS A MODERN DAY SELF-MADE MADAM CJ WALKER
Nationwide -- Jeannell Darden, a Georgia Tech Industrial & Systems Engineer grad, launched her beauty brand, Moisture Love, nine years ago; specifically, because Madam CJ Walker inspired her. Believe it or not, their stories mirror each other in six compelling ways!
Like Madam CJ Walker...
- Jeannell came from a family in the cosmetology industry - her mother taught her how to style hair at the tender age of nine.
- Jeannell created and tested her formulas in the kitchen.
- Jeannell fought to differentiate her brand, despite other existing companies having such success.
- Jeannell's husband was her first designer and ad manager.
- Jeannell currently manufactures in her basement, but is preparing to expand into a manufacturing facility.
- Despite challenges, and her husband wanting her to continue working in her lucrative engineering field, Jeannell persisted and has succeeded in business.
