Black-Owned Eyewear Brand to Launch in Almost 100 Sam’s Club Locations
Vontélle Eyewear, the Black and women-owned luxury eyewear brand known for its culturally inspired designs and inclusive fit, will launch in 80 select Sam’s Club locations. The brand’s signature collection of prescription-ready and fashion-forward frames will be available at participating Sam’s Club Optical Centers, offering members bold, high-quality eyewear designed for comfort, confidence, and cultural expression.
This rollout represents a significant milestone for Vontélle as it continues to disrupt the eyewear industry by offering bold, fashion-centric designs that celebrate African, Caribbean, and Latin cultures, while prioritizing fit for diverse facial features. “We’re thrilled to bring our brand to Sam’s Club and reach a broader audience who values both style and comfort,” said Nancey Harris, Co-Founder and COO of Vontélle. “This collaboration allows us to expand our mission of representation and inclusivity in eyewear, making luxury accessible to more families across America.”
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Vontélle frames will be available at select Sam’s Club Optical Centers, providing members with access to a curated assortment of stylish eyewear crafted with high-quality materials, vibrant prints, and unique sizing that better fits wider bridges, higher cheekbones, and fuller faces.
“This relationship reflects a shared commitment to innovation, inclusion, and consumer choice,” added Tracy Green, Co-Founder and CEO. “We’re excited for Sam’s Club members to experience eyewear that truly reflects their identity and elevates their everyday look including our kids frames from our collaborations with Nickelodeon like SpongeBob and Naevia’s Magic Glasses the young author’s Rainbow & Glitter frames.”
Sam’s Club members will be able to purchase Vontélle eyewear in stores immediately, with additional frame styles and locations anticipated later in the year. “At Sam’s Club, we’re committed to offering our members products that reflect their values and individuality,” said Kara Russow, Merchant, Sam’s Club. “Vontélle’s bold, inclusive designs are a perfect fit for our optical assortment, and we’re proud to help bring their mission to more communities.”
About Sam’s Club
Sam’s Club, a division of Walmart Inc., is a leading membership-only retail warehouse club offering a wide variety of products in bulk at competitive prices. With over 600 locations across the United States, Sam’s Club is dedicated to providing its members with exceptional value and service.
About Vontélle Eyewear
Founded in 2020 by Nancey Harris and Tracy Green, Vontélle Eyewear was born out of necessity and pride, offering distinctive eyewear that addresses long-overlooked fit issues while celebrating cultural heritage. Each frame is a bold expression of identity, creativity, and empowerment. Vontélle is also committed to social impact, providing vision care and eyewear to underserved communities through partnerships with schools and nonprofits. For more details, visit Vontelle.com
For press inquiries or interviews, contact Sydney Kuhn, RagDoll PR or sydney@ragdollpr.com
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