Tuesday, August 18, 2020

Tips For Black Authors on Promoting a Book During a Pandemic

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Nationwide (BlackNews.com) -- With COVID-19 putting "outside" on pause, more people are staying home and reading books. This is excellent news for authors. With state restrictions and quarantine having everyone on lockdown, live events for authors to promote their newly published books have been postponed until further notice. There are 12% more people online reading than before the pandemic. This means this is the perfect time to get your story in front of your readers and we want to show you how to do this without breaking the bank!

Jessica LeeAnn & Stephanie A. Wynn, two vibrant, gifted, and Black businesswomen how are the founders of J&S Communications, a Branding, Marketing and Business Development firm, encourage authors to write books that are impactful and engaging. According to them, the more impactful the story, the more readers will want to engage, and authors will start to see their sales increase. They have three ways on how to increase your coins while in quarantine.

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3 Ways to Promote Your Book During A Pandemic:

1. Create a coaching program. Authors can turn their content into a curriculum and really make an impact. They give people access to deep dive into their content for a fee of their choice. The average group coaching program is usually between $497-$997.

2. Create a digital product or service. If you wrote a book that includes strategies or proven-methods that give your readers some type of transformation, you can create a digital course or a 1:1 consultation service that allows your readers to consume your content on a deeper level. This is a great option to add as a bundle when you are launching (or re-launching) your book.

3. Create a virtual event. Despite being on lockdown due to COVID-19, authors can still teach their content. There are SO many people looking for new ways to learn a skill or boost their confidence or level of inspiration and a virtual event is a way to go. Repurpose your content into a virtual workshop. There is no limit on the number of tickets you can sell.

About the founders

Jessica LeeAnn is a Bestselling Author, Editor, Publishing Consultant, and Brand Strategist. Jessica has been writing for over 15 years and has published 15 books. She used her author experience and built her literary firm, Chocolate Readings. To date, Jessica has worked with over 200 authors in the capacity of editing, publishing, brand development, and coaching.

Stephanie A. Wynn is a Serial Entrepreneur, World-Renowned Author of the entitled book Readi-Set Go! A Simple Guide to Establishing a Successful Small Business who educates and assists millions upon millions of entrepreneurs on being successful. Stephanie is the Co-Founder of J&S Communications, and has owned several successful businesses in the past, establishing her first business at the age of 23.

They know firsthand that being an author is truly a business. Authors are entrepreneurs. That means that you always have to find new and creative ways to get your literary coins - and we're here to show you exactly how to make that happen.

For more information about this dynamic team, visit JandSCommunications.com

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Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.

She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.

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