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Exclusive Interview: Zhe L. Scott — The SEO Queen Talks Strategy, Visibility & Authentic Success
In the fast-paced world of digital marketing, few voices stand out with as much clarity, creativity, and authority as Zhe L. Scott, widely known as The SEO Queen. As the Chief Digital Strategist of TSQ Marketing Inc., Zhe brings a unique blend of technical excellence and artistic sensibility to every campaign she touches.
Armed with a degree from MIT in Information Technology Management and over 20 years of business development experience, Zhe has become a highly sought-after partner for brands looking to build not just traffic, but credibility, visibility, and profitability. Her work spans more than 200 successful digital marketing campaigns across industries worldwide in the past five years alone—always with a focus on ROI, transparency, and measurable results.
But Zhe’s talents don’t stop at analytics and algorithms. She’s also an accomplished concert violinist with a Bachelor’s Degree in Music from MIT. This rare combination of technical prowess and artistic intuition allows her to design SEO and marketing strategies that resonate on a deeper level—with both search engines and people.
From SEO and PPC to email automation, Amazon SEO, and social media strategy, Zhe is a one-woman digital powerhouse who believes success is not one-size-fits-all. Her mission? Helping individuals and businesses alike define and achieve authentic success, guided by clarity, confidence, and strategy.
In this exclusive Southeast Queens Scoop interview, we sit down with The SEO Queen herself to talk entrepreneurship, overcoming obstacles, building a global brand, and what it really takes to rise above the digital noise.
Zhe The SEO Queen Continues
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Kamau's Question: Zhe, can you tell me a little about your background? Like where you grew up, where you went to school, and maybe some things about your academic pursuits at MIT?
Kamau's Question: Who or what inspired you to take the leap of faith and diversify your love of music and go into your SEO business?
Zhe's Answer: After MIT, I began my career as a Web Applications Developer at Raytheon. But I always had an entrepreneurial fire. I loved music, yes — but I also loved results. As I was working to build another tech company from $0 to $500,000 in revenue annually I was on food stamps and I saw how some business owners were treated.
I wanted to create a company where all business could be supported with the cultural competency that they desereved. So I started networking, building websites for businesses, and helping small businesses rank on Google. I realized that when someone understands both the tech and the psychology behind a search engine, they can print money. I had the skills — and I knew the impact SEO could make. That’s when TSQ Marketing Inc. was born.
Kamau's Question: What makes SEO so important to business success today?
Zhe's Answer: When you rely solely on organic social media, you're not just trying to catch your ideal client’s attention — you're competing with Game of Thrones recaps, celebrity scandals, and the latest developments in the Diddy trial. It’s like casting a net into an ocean filled with distractions, hoping the right fish swims by.
SEO, on the other hand, is like shooting fish in a barrel. You're showing up right when your ideal client is actively searching for what you offer. Instead of vying for attention against hundreds of millions on social, you're narrowing the field to a handful — maybe none — of direct competitors.
Today’s buyer does their homework. Before they buy, they Google. If your brand doesn’t appear in search, you're missing out on your share of the 2 trillion annual searches happening online.
And with the rise of generative search platforms like ChatGPT, Gemini, DeepSeek, and Perplexity, having a strong, consistent digital presence is more important than ever. If you show up looking weak — or worse, not at all — you're already out of the running.
SEO is where credibility meets visibility. It earns trust before a single conversation ever happens. It works 24/7, it compounds over time, and — when done right — it transforms your website into your best-performing salesperson. No salary. No sick days. Just results.
Kamau's Question: Can you tell us about some of your goals and strategies for using SEO to promote your client’s businesses?
Zhe's Answer: Every strategy I use starts with one question: How do we make it easy for your ideal client to find you, trust you, and buy from you?
That means optimizing for three things:
Visibility (ranking high for keywords that matter),
Credibility (through content, reviews, and authority signals),
Profitability (converting traffic into leads and leads into clients).
I reverse-engineer buyer behavior. I track everything — rankings, click-through rates, bounce rates, conversions. Because it’s not about traffic for traffic’s sake. It’s about targeted traffic that buys.
Kamau's Question: Are there differences in applying SEO techniques for major corporate brands in contrast to small businesses which tend to focus on e-commerce and direct online sales operations?
Zhe's Answer: Absolutely.
Corporate brands are playing chess — lots of moving pieces, long timelines, heavy on brand awareness and reputation management. Small businesses are playing speed chess. They need results yesterday. That’s why I tailor strategies based on budget, bandwidth, and goals.
For small e-commerce clients, I often lead with technical SEO, product page optimization, and content that drives buyer intent. For large brands, we layer in enterprise tools, digital pr, competitive intelligence, and integrated campaigns. Different plays. Same goal: win page one.
Kamau's Question: What unique strategies, insights, and programs do you use that are different from other SEOs out there?
Zhe's Answer: Most SEO agencies throw a checklist at your website. I build custom gameplans based on business outcomes. That’s the difference.
I use a blend of:
Algorithm-proof SEO fundamentals (like keyword strategy and internal linking),
Behavioral data (like user flow and conversion tracking),
Content engineering (content that ranks AND sells),
Technical cleanup (because Google cares about speed, structure, and clarity).
I also bring a background in enterprise tech and music — which means I think in systems and patterns. I see what others miss. And I never stop testing.
Kamau's Question: What is the best way to contact you?
Zhe's Answer: You can connect with me at www.seoqueen.com/contact, email info@seoqueen.com or call 617-475-0964. You can also follow me on LinkedIn, Instagram, Facebook or X @theseoqueen or tune in to The SEO Queen Tech Show Podcast wherever you get your shows. Also you can watch my free video on "How To Get More Clients and Revenue by Leveraging an Effective SEO Strategy and Grow Your Business (Even If You're Not Tech Savvy)" Click Here.
💼 Meet The SEO Queen in Person!
If you’ve been inspired by Zhe L. Scott’s insights in this exclusive interview, you’ll have the opportunity to connect with her live at the 125th National Business League Conference, taking place August 17–23, 2025, at the Hilton Atlanta Hotel.
Zhe will be featured as a national speaker and proudly serves as the Official SEO Provider for the National Business League. Join thousands of Black business leaders, innovators, and changemakers at what’s billed as “The Largest Black Business Conference in the United States.”
With over 141 speakers, 86+ workshops, and delegations from 32 Pan-African countries, this historic event—celebrating the legacy of Booker T. Washington’s founding vision—promises unmatched opportunities for growth, networking, and empowerment.
👉 Register today at www.nationalbusinessleague.org
Don’t miss your chance to hear directly from The SEO Queen and unlock strategies to boost your brand's visibility and profitability!
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