To The Marketing Industry
About Black Consumers
These observations and illuminations are captured in her book, Let Me Explain Black Again, an intriguing read and a valuable reference that industry leaders are hailing as a must-read, especially when considering that Black History has become a topic for erasure.
ARMY CHAPLAIN DR. JAMES DARREN KEY SHARES A MESSAGE OF HOPE, FAITH AND MORE
Author and U.S. Army chaplain James Darren Key highlights 40 lessons and stories about race, love, honor, and faith to inspire people during changing times in his new memoir A Long Way from Crenshaw: Lessons and Stories about Race, Love, Honor, and Faith for These Changing Times (published by WestBow Press).
With the purpose of being accessible to all, the author writes in a conversational style. Exploring how life can change, and not always positively, he demonstrates how the human spirit can overcome those circumstances.
Additionally, Key speaks candidly about growing up Black in California in the 1970s and 1980s. Wanting to empower others, the author examines his own weaknesses and fears.
Through this study, he hopes to help people:
• recognize failures and successes along their journey;
• approach race and diversity with sensitivity and courage;
• heal from an unhealthy relationship before starting a new one;
• face trials and controversy with unshakable faith.
You can order "A Long Way from Crenshaw" at Amazon and Barnes & Noble
Learn More About Dr. Key Click Here
Video & Article On Pepper Miller's New Book
"Let Me Explain Black Again,"
Continues Below...
Video & Article On Pepper Miller's New Book
"Let Me Explain Black Again,"
Continues Below...
The issues that drive Let Me Explain Black Again are:
• Millennial power: They surpassed Boomers in growth; they desire a nation of equality and are on the front lines of political and cultural change. Black Millennials drive Black progress and identity and continue to be highly influential in American culture, language, music, and style
• Three American disrupters: Trump/COVID/George Floyd. Collectively, they have contributed to America’s A-ha moment about race and how they look at different audiences
And of course, the four-word lament: Pepper, I didn’t know.
With a jaded prism through which to view Black America, many uninformed corporate deciders turn to the default phrase: They speak English, don’t they?
This dismissive retort speaks to mainstream America’s long-standing biases and their beliefs that language is a cultural identifier. This narrow view is also cited as a reason not to advertise in Black media nor retain Black agencies with the wherewithal and sensitivity to create campaigns that entice Black buyers.
Responding to the question, Pepper defiantly fires back: “Yes, I speak English, but are you talking to me?”
How to talk to and how to reach Blacks lie at the core of Let Me Explain Black Again, which is hailed as the first book that comprehensively zones in on the “whys,” “hows” and “how-tos” of understanding and reaching the Black consumer in its totality.
Miller shares SEVEN BLINDSPOTS that prevent business leaders from getting it right with their Black customers. And she introduces readers to CULTURAL SHAPESHIFTERS within the Black community who not only influence and support the Black community but are also redefining mainstream cultural norms.
Driven by a mission, Miller invites readers to rethink their perceptions of Black by guiding them through topics that focus on Black identity in its various iterations. Each is dissected, analyzed, and parsed.
Her overarching hope is that the reader will ‘get’ the sensitivities, and Black cultural nuances that yield authentic connections and win/win relationships with the Black consumer. And by grasping this, the reader will make the leap from “Pepper, I didn’t know” to “Hey Pepper, I ‘get it!’”
About the author
Pepper Miller is a highly-acclaimed/highly-respected marker researcher, author, subject matter expert, thought leader, and speaker. Previous books she’s authored are What’s Black About It (2005), which she co-authored with the late Herb Kemp, and Black Still Matters in Marketing (2012), which she authored. For more information on Pepper Miller, log on to PepperMiller.net.
Let Me Explain Black Again can be purchased from Amazon, where all books are sold, or by ordering the book by logging on to ParamountBooks.com.
Be Encouraged And Inspired With...
New Children’s Picture Book Honoring A Mother-Son Bond And Black Hair Pride
See How Author Shellice Beharie pays tribute to the memory of her loving son in her debut picture book, "PRINCE AND HIS MOTHER’S CROWN: Tales Within my Mother’s Hair."
This read-aloud narrative communicates that in their early stages of childhood boys can find comfort and creativity in their mother’s tresses. Checkout this is very uplifting reading for our challenging times: Click Here. Or to order: Click Here
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