Showing posts with label On Moon Boots By Adrienne Cooper. Show all posts
Showing posts with label On Moon Boots By Adrienne Cooper. Show all posts

Thursday, December 3, 2020

Black Woman-Owned Skate Co. Changing the Culture

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HOW THIS BLACK WOMAN-OWNED SKATE COMPANY IS CHANGING THE CULTURE

Nationwide -- 25-year old Adrienne Cooper, the African American founder of Moonlight Roller, has quickly cemented her company's status in skate culture as the new “it” brand. Since the launch of its highly anticipated roller skate line in May 2020, the company has achieved over $3 million in sales. The roller skates (called Moon Boots) have been purchased in 49 states and across the world, including the U.K. and Australia.

Moonlight Roller has also garnered attention for its new contribution to skate culture: a mobile skate rental counter to transform any space into a pop-up skating rink. The mobile counter branch of the company (titled Moonlight x Mobile) has already approved franchises under the same name in Seattle and Austin.

What makes the brand so special is the company's young founder, Adrienne, who is both a mother and a veteran. After returning to her love of skating to get through an episode of depression, Adrienne decided to leave her job as a sales manager, creating her own company in March of 2019.