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In a storybook moment for the rising gourmet brand, Jam Vino, The View’s iconic Whoopi Goldberg surprised viewers during the May 6, 2025, Mother’s Day special by naming Jam Vino—the world’s first gourmet wine-infused jam — as one of her official “Favorite Things.” The national on-air endorsement amplifies the rise of this innovative brand, solidifying its place as a first-in-category innovation, celebrated for its refined flavors, versatility, and distinction as an everyday luxury.
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Whoopi Goldberg Names Black-Owned “Jam Vino” Wine-Infused Gourmet Jam As One of Her “Favorite Things” on The View
“I’m overwhelmed with gratitude,” expresses Chef Lori Rogers, the founder and CEO of Jam Vino and the lifestyle brand Chef Lorious. “To have someone as iconic as Whoopi Goldberg fall in love with our jam and share it with the world—it’s surreal. We created Jam Vino to bring people joy, and this moment has filled our hearts. I couldn’t be more thankful.”
