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Rap Artist Kaila Love
Lands ESPN Sync Licensing
With Hit Single “Half Time”!
Hollywood, CA. - As listening habits have shifted away from radio, visual media have become more important for discovering new music.
There are record labels; music publishers; third party pitching companies; production music libraries, producers, songwriters,
managers, and artists; all hoping for something called "sync
placement," the industry term for matching a song to what's happening on
screen.
Talented rap artist known as Kaila Love tapped into the ‘Sync Licensing’ world with her single, “Half Time,” featured on ESPN and NBA2K21 (her first sync placement), the day the song was released into the virtual world, which had been a goal of Kaila's for 2 years.
