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Building Balacia: Becoming a Multi-Million Dollar Jewelry Icon as a New Mother Navigating Post Partum
From postpartum fog to millions in sales, Balacia CEO Jasmine Carter opens up about building a faith-driven luxury brand through diamonds, prayers, and passion.
Jasmine Carter is known to many as “The Engagement Ring Queen,” but behind that crown is a woman of vision, vulnerability, and Christian values. When you meet her, you see a thriving CEO whose jewelry brand, Balacia, has quietly carved out a reputation for excellence, worn by icons, celebrated at award shows, and loved by everyday clients who trust her with life’s biggest moments.
What you don’t see at first glance is the valley she walked through to get here.
What you don’t see at first glance is the valley she walked through to get here.
This isn’t a story of overnight success—it’s one of obedience. A mother. A maker. A woman who chose to trust God’s promises while building an empire from scratch.
In the following interview, she reveals what it really looked like to build an iconic brand while navigating postpartum with two newborns in two years, and how faith became the thread holding it all together.
Interview With CEO Mom Jasmine Carter
Founder of the Jewelry brand Balacia
Continues After Sponsor's Messages Below...
Founder of the Jewelry brand Balacia
Continues After Sponsor's Messages Below...
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Learn How Dr. Alexis Donald becomes
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Alexis Donald, MD, a trailblazing African American medical doctor and advocate for empowering young minds, is thrilled to announce the release of her highly anticipated children’s book, Mommy I Want to be a Doctor. Based on her own remarkable journey, this captivating story encourages children to dream big, believe in themselves, and fearlessly pursue their aspirations.
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To see our exclusive interview with Dr. Donald Tap here.
Interview with CEO Mom
Jasmine Carter Founder of
Jewelry brand Balacia
Continues Below...
Jasmine Carter Founder of
Jewelry brand Balacia
Continues Below...
The Scoop Question: Did you ever think you could be a mom and CEO at the same time?
Jasmin Carter Answer: I always envisioned living my dream and growing my company before starting a family. When COVID started, we felt like it was God’s timing to try for a baby. I worked through morning sickness, burnout, and then postpartum recovery while building the business of my dreams. It was extremely hard, yet my husband supported me and the business every day, and clients patiently waited for us to finish their designs.
The Scoop Question: Did you worry that postpartum depression would break your spirit or your momentum?
Jasmin Carter Answer: I was terrified and couldn’t believe how challenging it was. I always dreamt of being a mother. On one hand, it was a dream come true, but the hormones, the midnight wakeups to breastfeed, the recovery to my body, the expectations—it was all harder than I ever imagined. I couldn’t have done it without the grace of God and my husband’s support.
The Scoop Question: How did building a business help your healing?
Jasmin Carter Answer: Building my brand is a huge part of my healing. Designing my own collections is everything I dreamt of. Getting amazing reviews from my clients is the cherry on top. Bringing someone’s vision to life is so fulfilling. It’s the best feeling when I get a random message from someone saying they were referred to me by a client who loves their jewelry.
The Scoop Question: What was your lowest moment?
Jasmin Carter Answer: Some days, I was so exhausted from nursing, not making enough milk, supplementing, pumping, taking care of my toddler, and trying to respond to clients in a timely manner. My husband helped a lot, but I was so emotional from hormones, and constantly feeling like I couldn’t do enough. My friends and family told me to rest, but I felt like I had to keep pushing to bring my dream to life. My lows were low, but they brought me closer to God than I had ever been. I had to learn to rest and have faith. I used to work 7 days a week, but now I take Sundays off to go to church and enjoy my family. I also exercise often and eat healthier now, which has been a game-changer for my mental clarity.
The Scoop Question: How did your faith shape your brand?
Jasmin Carter Answer: Faith shows up in how I serve. Balacia is about creating something meaningful, not just beautiful. Every piece is art, and art is subjective. The client’s stories, their intention, their choice of stone and metal—it’s all deeply personal. My role is to listen, to honor their vision, and to design with purpose. Whether it’s a reminder of love, legacy, or faith, I believe God uses those quiet details to speak. I just do my part and let the meaning come through.
The Scoop Question: What’s your advice to new mothers who feel like they’re losing themselves?
Jasmin Carter Answer: Focus on your mental health and recovery. The world will shout “do more”—but God says “Be still.” You’re not behind. Take care of yourself. Find what works for this new you. If you’re in postpartum fog right now, know this: you are His masterpiece in progress. Finding a church home that was a perfect fit for me and maturing in my faith helped me so much. My husband and I recently got baptized together. If you haven’t found a good church home for you, keep looking!
The Scoop Question: What keeps you going now that Balacia is growing?
Jasmin Carter Answer: Our clients. Every message, every order, every story someone shares with me—it brings me joy to serve them. We don’t take a single client for granted. I do the best I can and let God guide me.
The Scoop Question: What can we look forward to seeing from you in the near future?
Jasmin Carter Answer: I’m praying for expansion—major retail partnerships, paying off our business loans, and building a meaningful, faith-centered collaboration with a celebrity or influencer who shares that same heart. More than anything, I’m trusting God’s timing. I’m planting seeds and staying obedient, knowing that whatever comes next will be right on time.
In a world that praises hustle and hides the authentic struggles of Black motherhood, her story reminds us that healing is a necessity, and success can be found in faith and family.
Through childbirth, postpartum, and prayer, Jasmine and her husband Devon are building more than a business—they’re building a legacy of Black excellence.
To learn more about Balacia and explore their designs, visit the official web site at Balacia.com
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While there are brilliant persons on the Autism Spectrum celebrated today, very little media stories focus on people, especially women of color. Our co-publisher's new bio-pic "nZinga's Spectrum In 3D," is a moving and inspirational documentary on how a young Black woman RISES to overcome her challenges.
nZinga Austin is also the Co-publisher of Our Black News Scoop and Southeast Queens Scoop. The documentary of about 1/2 hr long is getting rave reviews.
nZinga Austin is also the Co-publisher of Our Black News Scoop and Southeast Queens Scoop. The documentary of about 1/2 hr long is getting rave reviews.
Checkout Nzinga's Spectrum in 3D now Click Here. Please share
Posted by community events coordinator, Nzinga Lonstein Austin, is a prolific blogger who writes on the entertainment industry and issues for people with developmental and physical challenges.
She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.
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