Whoopi Goldberg Endorses Black-Owned Wine-Infused Gourmet Jam - Jam Vino

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Whoopi Goldberg Names Black-Owned “Jam Vino” Wine-Infused Gourmet Jam As One of Her “Favorite Things” on The View

In a storybook moment for the rising gourmet brand, Jam Vino, The View’s iconic Whoopi Goldberg surprised viewers during the May 6, 2025, Mother’s Day special by naming Jam Vino—the world’s first gourmet wine-infused jam — as one of her official “Favorite Things.” The national on-air endorsement amplifies the rise of this innovative brand, solidifying its place as a first-in-category innovation, celebrated for its refined flavors, versatility, and distinction as an everyday luxury.

“I’m overwhelmed with gratitude,” expresses Chef Lori Rogers, the founder and CEO of Jam Vino and the lifestyle brand Chef Lorious. “To have someone as iconic as Whoopi Goldberg fall in love with our jam and share it with the world—it’s surreal. We created Jam Vino to bring people joy, and this moment has filled our hearts. I couldn’t be more thankful.”

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Each of the 150 audience members attending The View received a Jam Vino Deluxe Gift Set, featuring three carefully crafted, wine-infused flavors:

• Blackberry Merlot: A velvety fusion of plump, sun-ripened blackberries and the rich, full-bodied flavor of Merlot. This flavor is ideal for pairing with charcuterie or enhancing recipes with a gourmet twist.

• Raspberry Moscato: A refreshing, floral blend of Moscato wine and fresh raspberries delivers a light and fruity taste that adds a surprising burst of flavor to both sweet and savory dishes.

• Strueberry Blanc: The perfect marriage of strawberries, blueberries, and Sauvignon Blanc, this flavor balances natural sweetness with light acidity. It’s an elegant option for everything from dessert toppings to spreads.

The moment Goldberg announced Jam Vino on-air and declared it “the next wonderful thing,” the online response was immediate, triggering a wave of new Jam Vino lovers across the country.

A Moment Months in the Making

Jam Vino’s moment on The View was months in the making. Goldberg first discovered Jam Vino at the exclusive Pre-Oscars celebrity gifting lounge on March 1, 2025. Goldberg was introduced to Chef Lori. Conversation ensued, and she tasted the jam for the first time. Whoopi’s instant response? “I’m all in!” That organic moment and private endorsement soon evolved into a very public endorsement and valuable national exposure.

Now, just ahead of its retail debut in Walmart stores in June 2025, Goldberg’s nod serves to affirm and amplify Jam Vino’s growing popularity, priming it for even more mainstream success.

Gourmet Meets Everyday Luxury

At its heart, Jam Vino is a category-redefining culinary innovation. Each jar is made with 100% real fruit infused with the rich flavor profile of fine wine. With just 5 all-natural ingredients, Jam Vino is a luxurious, delectable spread that is vegan-friendly, gluten-free, and kid-friendly (the alcohol cooks off).

These distinctive attributes, combined with a luxurious flavor experience, make Jam Vino a standout in the modern pantry. Whether spread on biscuits, stirred into yogurt, brushed over grilled meats, or served on a charcuterie board, each jar offers sophistication, versatility, and celebration in a spoonful.

The Chef Behind the Brand

The woman behind the brand, Chef Lori Rogers, affectionately known as Chef Lorious, has culinary roots in California and Alabama, coining the term Calibama to reflect her blend of Southern comfort and California chic.

Chef Lorious is a beloved figure in the food world, celebrated for her approachable, heartfelt style and flavorful recipes. In September 2024, Chef Lori received Walmart’s Golden Ticket for Jam Vino, a coveted honor that allows select brands to be placed on Walmart shelves. Jam Vino triumphed over thousands of contenders to earn its spot.

Chef Lori’s YouTube following, her book Calibama Cooking: Classic & Contemporary Comfort Food, her national television appearances, and her recurring television segment on Good Morning Texas (“Taste Texas”) have helped build a loyal following of fans who trust her taste.

Jammin’ to Its Own Tune

Jam Vino is on the rise, winning over hearts and delighting tastebuds with each new media feature. In addition to The View, Chef Lorious and Jam Vino have been featured in over 30 media outlets and a growing list of top-tier media, including:

• Food & Beverage Magazine (Editor’s Top Pick)
• Good Morning America
• Dallas Hotel Magazine
• Vanity Fair Magazine

Each feature reinforces what Chef Lori hoped to express with the creation of Jam Vino: that jam could be elegant, luxurious, versatile, and unforgettable.

Beyond the flavor, Jam Vino is a reflection of the fierce excellence and astute leadership of Chef Lorious. Her company, The Chef Lorious Group, LLC, is certified by both the Women’s Business Enterprise National Council (WBENC) and the National Minority Supplier Development Council (NMSDC).

By leading with integrity, quality, and flavor, Chef Lorious is opening doors not only for her brand but for others who follow.

Jam Vino is available online at JamVino.com, Amazon.com, and Walmart.com, with a Walmart in-store rollout set for June 2025.

For wholesale, corporate gifting, and consumer inquiries, visit ChefLorious.com or JamVino.com

Be sure to follow the brand on Instagram: @jam.vino

For media inquiries, contact Anita@SenseiCommunications.com

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